Growth-oriented Medtech, Healthtech, Pharma, and Biotech companies are invited to join the US Market Entry Workshop, a practical two-day program focused on expanding into the United States market.
The workshop will provide valuable insights into commercial readiness, market entry planning, and the key factors companies need to consider when entering and operating in the US market.
The United States is the world’s largest healthcare market, offering significant opportunities for innovative companies. At the same time, it is a complex environment where success depends on making the right commercial decisions, selecting suitable partners, understanding reimbursement pathways, and building an efficient go-to-market strategy. This workshop is designed to help companies better understand how the market works in practice and how to reduce risks before entering.
The workshop will be led by Elizabeth Jennings, Managing Partner at Venture Atlas Labs. She has more than 16 years of experience supporting international healthtech companies in entering and growing in the US market.
Date: Monday 25 May 2026, 12:30–16:00 and Tuesday 26 May 2026, 8:30–16:00
Venue: Business Turku
Address: Tykistökatu 4B, 20520 Turku, Finland
Language: English
Programme
Monday 25 May 2026
Generating Revenue with Capital Efficiency
- How to get paid through reimbursement and fee-for-service models
- Overview of the US healthcare landscape and key developments in 2026
- CMS processes and CPT codes
- Payer mixes, margins, and pricing realities
- Structuring commercial agreements and revenue strategies
Tuesday 26 May 2026
Strategic Partnerships, Sales Agents and Distribution
- Value-based care models, bundled payments, and shared savings
- Building the commercial stack from KOLs to value analysis committees
- Strategic partners, distributors, GPOs, and OEM opportunities
- Licensing models and protecting intellectual property
- Creating a compliant and scalable sales strategy
The workshop is free of charge but requires advance registration. Places are limited.
Inquiries
The workshop is organized by Business Turku for the Health3-2-1 project in cooperation with Venture Atlas Labs.
