Welcome to a timely event, where we dive into the possibilities of artificial intelligence in digital sales and marketing!

Throughout the day, you will hear expert talks from top professionals in the field, as well as concrete examples of how companies from different industries have integrated AI into their marketing and sales processes – and what results they have achieved.

The event will explore, among other things, AI’s role in customer data analysis, personalised marketing, lead identification, and automated content production. You will see practical case examples and learn how to harness AI effectively and cost-efficiently in your own organisation.

The program also includes a self-financed joint lunch with participants of the afternoon’s Green Transition Annual Seminar, as well as talks and networking opportunities. We also encourage those interested in the theme of green transition to take part in the seminar from 13:00–17:00.


Program

08:45 Doors open

09:00 Welcome words
Tapani Talvitie, Business Turku

09:10 Digital commerce – Keys to success, Leevi Parsama, Digital Commerse Specialist, Snowball Growth Partners

10:00 Keynote 2
Mari-Sanna Paukkeri, AI and Strategy Consultant, Dr. Sc. (Tech.)

10:45 Coffee & Networking

11:15 Keynote 3
TBA

11:55 Conclusion
Tapani Talvitie 

12:00 Networking lunch
(self-financed, optional)


Inquiries

You are warmly welcome,

Business Turku Digitalisation team